Aisha Saleh
Festival & Promotions Head
Profile summary
Strategic Festival & Promotions leader with 9 years shaping event strategy and stakeholder engagement across the Gulf region. Transitioned from project execution and media coordination to directing large-scale festivals and promotional initiatives, building vendor partnerships and designing audience-targeted campaigns that strengthened institutional visibility. Fluent in Arabic and English with certified expertise in public speaking, event logistics, and corporate communications. Committed to delivering measurable outcomes through cross-functional coordination and strategic brand positioning.
Career highlights
Festival Strategy & Execution: Designed and launched seasonal festival calendars coordinating logistics across multiple venues and vendor partnerships to maximize chamber member participation.
Sponsorship & Partnership Development: Directed vendor relations and sponsorship negotiations, securing regional partner commitments to fund and co-promote chamber initiatives.
Event Marketing & Brand Building: Built promotional frameworks establishing brand guidelines and marketing collateral that increased event visibility across digital and traditional channels.
Cross-Functional Team Coordination: Coordinated marketing, operations, and member services teams to execute festivals on schedule and within budget, with post-event evaluation processes tracking attendance and sponsorship ROI.
Key skills
Professional experience
Led festival and promotions strategy at Sharjah Chamber of Commerce & Industry, directing event planning, brand partnerships, and promotional campaigns. Manages end-to-end execution of chamber-sponsored festivals and commercial initiatives to drive member engagement and regional visibility.
- Designed and launched seasonal festival calendars, coordinating logistics across multiple venues and vendor partnerships to maximize chamber member participation.
- Built promotional frameworks for chamber events, establishing brand guidelines and marketing collateral that increased event visibility across digital and traditional channels.
- Directed vendor relations and sponsorship negotiations, securing commitments from regional partners to fund and co-promote chamber initiatives.
- Coordinated cross-functional teams including marketing, operations, and member services to execute festivals on schedule and within budget parameters.
- Established post-event evaluation processes to track attendance, member feedback, and sponsorship ROI for continuous improvement of future campaigns.
Led public relations and social responsibility functions at Sharjah Chamber of Commerce & Industry, directing communications strategy, media relations, and corporate social initiatives across the organization's stakeholder ecosystem.
- Managed media outreach and press release distribution, securing coverage in regional and national publications to amplify chamber announcements and member achievements.
- Built social responsibility programs aligned with chamber objectives, coordinating partnerships with community organizations and executing initiatives that strengthened institutional reputation.
- Directed internal and external communications campaigns for major chamber events, conferences, and business forums, ensuring consistent messaging across digital and traditional channels.
Defined projects and media coordination strategy at Sharjah Youth Centre, managing event delivery and communications across youth programming initiatives during a three-month engagement.
- Coordinated project timelines and deliverables for youth-focused events, ensuring on-time execution across multiple concurrent initiatives.
- Produced media content and communications materials to support program promotion and audience engagement.
- Managed logistics and scheduling across projects to align resources with organizational priorities.
Education
GPA 3.88
GPA 3.17